Wednesday, November 2, 2011

How To | 6 Best Ways To Optimize Your Blog

Blogging is all about communicating your thoughts and opinions on a particular subject to readers and subscribers who are looking out for informative posts on the subject. But to make this information reach out to these readers and subscribers, one needs to optimize one's blog.

Search Engine Optimization or SEO is a term most of the bloggers are aware of. It basically aims to raise the quantity and quality of traffic that a blog receives. It helps a blogger's post to become visible on the Search Engines listings which drives more traffic to the blog.

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After the recent Google Panda Update which resulted in instant decrease in the ranking of many websites and blogs for various reasons, optimization of your website or blog for better Search Engine Ranking and Traffic (SEO) is very important to keep your blog visible in Search Engines which would help to drive traffic to your blog and ultimately help you build up a solid base of genuinely interested readers.

Following are 5 proven ways that would help in optimizing your blog. Try them out and watch how they work for you :

1. Write High-Quality Content :

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Forget about quantity. It’s important to develop quality.
It’s a well-known fact that you need to write quality content on your blog and for your guest posts if you want to attract more and more traffic. It’s important to create the best information to win the hearts of your readers. Focus on developing the very best content for your audience. You should focus on writing detailed articles rather than writing short articles as it’s an indication that you know the topic in and out. Writing quality information provides opportunities to market yourself.

2. Focus On You Niche :

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Concentrate and focus your content in one particular and specific niche.
Google is desperate for blogs and sites that are well-defined, in terms of what they actually do. When people see that your content is focused on one topic that is of interest to them they will continue to come back for more or subscribe to your feed. Ask yourself, which niche you love most and most comfortable writing about. Grab that niche! And one last word, there is always chance to improve.

3. Make Your Blog Easy To Navigate :

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When people are confused about your blog or site, Google would follow too.
Web site navigation is like a set of signposts, helping visitors understand what content is on the site and making it easy for them to find what they’re looking for. If your visitors cannot figure out what you do, how to contact you, were to read your “popular posts” or whatever you call it, Google spiders won’t either. Without proper navigation, a Web site becomes just a useless jumble of content, which will frustrate visitors and make them unlikely to visit again.

4. Make Your Blog Social-Friendly :

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The higher the quality of your networking, the more likely it is that someone will take the time to read your blog.
Social media sites are popping up everywhere with Twitter, Facebook, Digg and Delicious leading the pack. Networking is equal to communication; it is a relatively easy way to self-promote a blog site. Using this type of networking does require patience and persistence though but at some point in time you will begin to see progress, popularity will grow and blog click through traffic will increase. Whatever your niche is, you can streamline your marketing campaigns to align with customer’s choice.

5. Focus On Quality Backlinks :

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There are no magic shortcuts, building quality backlinks takes work
Backlinks are really important in the world of Search Engine Optimization. Building backlinks for websites gives the added advantage of site ranking in search engines, improved traffic, increased sales & online business and so on.  It not only assists your website by connecting with other high quality sites, but also enhances the search engine ranking positions. It's not simple. It's not easy. In fact, it requires creativity and dedication. So, effectiveness should be taken to build quality links in terms of increasing traffic & business to a site.

These are some of the best ways by which you can optimize your blog and drive more traffic to your blog. Share your opinions and reactions . We'll surely get back to ya'soon..!!